Know Your Numbers
The MOST common marketing mistake that we see businesses make
(+ a free resource that you can use to avoid it)!
If you want access to our free tracking resource, simply follow this link or message: Katrina@disrupta.com.au
Nathan will be sharing his best advice and recommendations around our new Facebook group for all our own Agency’s latest (tested and proven) methods plus case studies and interviews with the country’s top marketers.
Disruptive SEO and Digital Marketing
Expert Interview: Disrupting businesses with this creative model – With Nathan Shearer – Ep 4
Disrupting the service industry with a creative new business model.
Expert Interview: Why branding is important – With Lee Linden – Ep 3
Why is branding important?
This week Nathan caught up with an amazing Branding Expert by the name of Lee Linden. Lee is one of the founders of Flint & Spark and has worked with a wide range of companies – ranging from big corporates (like Nestle) through to some of the most promising up and coming startups in the country.
Tune in to hear some of her best tips around using branding to boost sales (even on a tight budget).
Check out flintandspark.com.au to learn more about what Lee and Yifat can do for your business as a consumer-driven approach is in the heart of Flint & Spark because they understand its importance, especially for startups.
As previously Yifat explained: “We have different methodologies we developed that uncover the right triggers and ways to explain the business and build a strategy that fits the business goals, resources and current stage.
We leave and breath the innovation eco-system and that’s why we are the marketing specialists for startups. We cater for their different needs, whether it’s a big strategic project or just a quick and affordable help (like getting your website reviewed or help you with your pitch).”
Expert Interview: Successful companies have this in common – With Yifat Shirben – Ep 2
What do most successful companies have in common?
In this Expert Interview, Nathan is with a good friend Yifat Shirben. She has been in the marketing business for a while now, where she is now more focused on consumer-driven behaviour.
Successful businesses are putting the consumers back in the driver’s seat. their entire business is consumer-driven. From marketing to product, from customer support to business decisions.
Yifat covers:
- Why it’s important to put the customer first.
- Understanding that customers are less rational than we think.
- Focus on the ‘WHY’
and other great tips!
Authors/books she recommends reading:
- Simon Sinek – Start with Why
- Dan Arieli – Predictably Irrational
- Daniel Kahenman – Decision Making
These authors offer insights on how to get into the consumer-driven mindset.
Want to know more about the consumer-driven mindset? This blog post on Flint & Spark recommends other authors + explanation of how they can help you.
Check out flintandspark.com.au to learn more about what Yifat and her team can do for your business as a consumer-driven approach is in the heart of Flint & Spark because they understand its importance, especially for startups.
As Yifat explains: “We have different methodologies we developed that uncover the right triggers and ways to explain the business and build a strategy that fits the business goals, resources and current stage.
We leave and breath the innovation eco-system and that’s why we are the marketing specialists for startups. We cater for their different needs, whether it’s a big strategic project or just a quick and affordable help (like getting your website reviewed or help you with your pitch).”
Contact her directly via yifat@flinktandspark.com.au
Expert Interview: How to get leads chasing you! With Matthew Whyatt – Ep 1
How to convert more leads into high-quality sales (while giving less of your precious time & advice away for free).
- The number one thing that you can ask when speaking with prospects to Double your conversion rate
- How to have prospects chasing you (instead of the other way around)
- How to release the “Yes” in a sales interaction
- How to make more sales while avoiding giving your valuable time and advice away for free
- How to optimise your sales process to get the maximum consistency and performance
- Understanding the stages involved in your sales process so that your staff have a repeatable process for moving prospects from lead to sales