By being the business who converts the most prospects into sales (be it converting web visitors into leads, leads into sales or sales into valuable repeat customers) – you can actually afford to spend the most on marketing.
Acquire a customer, not a sale!
Understanding customers and nurturing them throughout their lifecycle such that they engage with, talk about and stay loyal to your brand is key in getting the maximum value from any marketing spend.
An old marketing adage that rings true says “the easiest customers to sell to are repeat customers, the second easiest are those who have been referred”.
Does your current sales process and product/service offering effortlessly locate, pre-sell and add customers who you can then re-sell to (over and over)?