Expert Interview: Communicating your way into greater business success – With Lisa Guglielmino – Ep 6
Communicating your way into greater business success
This week Nathan caught up with an amazing Branding Expert by the name of Lee Linden. Lee is one of the founders of Flint & Spark and has worked with a wide range of companies – ranging from big corporates (like Nestle) through to some of the most promising up and coming startups in the country.
Tune in to hear some of her best tips around using branding to boost sales (even on a tight budget).
Check out flintandspark.com.au to learn more about what Lee and Yifat can do for your business as a consumer-driven approach is in the heart of Flint & Spark because they understand its importance, especially for startups.
As previously Yifat explained: “We have different methodologies we developed that uncover the right triggers and ways to explain the business and build a strategy that fits the business goals, resources and current stage.
We leave and breath the innovation eco-system and that’s why we are the marketing specialists for startups. We cater for their different needs, whether it’s a big strategic project or just a quick and affordable help (like getting your website reviewed or help you with your pitch).”
In this Expert Interview, Nathan is with a good friend Yifat Shirben. She has been in the marketing business for a while now, where she is now more focused on consumer-driven behaviour.
Successful businesses are putting the consumers back in the driver’s seat. their entire business is consumer-driven. From marketing to product, from customer support to business decisions.
Yifat covers:
Authors/books she recommends reading:
These authors offer insights on how to get into the consumer-driven mindset.
Want to know more about the consumer-driven mindset? This blog post on Flint & Spark recommends other authors + explanation of how they can help you.
Check out flintandspark.com.au to learn more about what Yifat and her team can do for your business as a consumer-driven approach is in the heart of Flint & Spark because they understand its importance, especially for startups.
As Yifat explains: “We have different methodologies we developed that uncover the right triggers and ways to explain the business and build a strategy that fits the business goals, resources and current stage.
We leave and breath the innovation eco-system and that’s why we are the marketing specialists for startups. We cater for their different needs, whether it’s a big strategic project or just a quick and affordable help (like getting your website reviewed or help you with your pitch).”
Contact her directly via yifat@flinktandspark.com.au
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