Why Content Marketing is Still King!

While for most people, content on its own is often not a huge generator of leads, it never ceases to amaze me how much better it makes ALL other forms of our marketing perform.

I’m yet to pair content marketing with any other channel and not have it make a noticeable improvement to the results across the board.

So why does content amplify things so well?

In my experience, there are two main stages that people can find themselves in with their content marketing:

  • Nurturing
  • Lead Generation

    • Whether you are in the Nurturing Stage or the Lead Generation Stage is usually just determined by the Quality and Volume of the content you’re producing.

    🌱 Nurturing Stage

    This is the easiest stage to be in. It involves producing just enough quality content so that when potential prospects check you out on social media, they are left convinced you are worth spending money with.

    📈 Lead Generation Stage

    Lead Generation, on the other hand, requires a certain level of mastery over consistency in posting Quality Content.

    Platforms like YouTube require:

  • The right kind of videos
  • Posted every weekday
  • For at least 6 months or more

    • This consistency helps to tickle the algorithm and drive results.

    💡 My Advice:

  • Don’t be overwhelmed by trying to be Gary V.
  • Start small, stay consistent, and build up as posting regularly becomes manageable.

    • ✨ You’ll thank me later as your other marketing will work better.

    🤷‍♂️ Not sure what platform(s) to post on?

    Simply ask your ideal clients where they consume content!

    ⚙️ Our Strategy at Disrupta

    Here’s how we do it:

    🎥 Create Video Content for YouTube.

    ✂️ Use AI to cut it into Reels and Shorts for Instagram.

    📝 Rework transcripts into text-based LinkedIn posts or blogs.

    💌 Use the best bits as email content.

    This way, one great topic can fuel nearly a month’s worth of content.

    🎄 Bonus Tip for Xmas

    Christmas is a GREAT time to get your content seen! 🎁

    While potential clients might not make big buying decisions, many people are:

  • Doom scrolling on their phones 📱
  • Browsing the internet during the holidays 🌐

    • 🎉 So get creating!

     

    /by