Using Chat GPT to Audit and Improve Content by comparing it to a standard:
The example below is for training Chat Gpt to think like Google then unleashing it onto the content of a website to tell you exactly what to improve:
Step 1: Paste the following prompt into Chat GPT – followed by the specific Guideline:
Break down these guidelines into quantitive criteria that we can use to grade our own content to improve it:
Guidelines:
Googles Guidelines for Creating Helpful Content
Google’s Helpful Content Update Guidelines
Step 2: Select Pages on your website that have lost Organic Traffic or Rankings:
Utilise Google Analytics, SEM Rush or which ever Rank Tracking program you are used to.
Step 3: Upload the content of the pages that you are analysing to Chat GPT in a PDF format:
Ie: Copy and paste all data into a Google Doc or Word Doc, PDF it and upload to Chat GPT with the following Prompt: “Now grade this content for each criteria + give me actionable ways to improve it.”
Step 4: Implement Recommendations:
Apply the suggestions from ChatGPT to enhance your content. This may include adding expert insights, improving layout with interactive elements, and increasing the content’s trustworthiness and reader satisfaction.
NOTE: You must manually create the content improvement by hand. Think QUALITY!
Advanced Instructions:
Explore Custom GPTs for SEO Analysis:
If you have ChatGPT Plus, access custom GPTs designed for SEO analysis. These tools can provide additional insights and recommendations for content optimisation.
Prioritise High-Leverage Improvements:
Not all recommendations can be implemented immediately. Focus on changes that offer the greatest impact with the least effort.
Bonus Prompt: “Give me an action plan on how to improve this step for my team and how to do each part.”
Use SEO Tools for Semantic Optimisation:
Tools like Neuron Writer can compare your content against competitors, offering insights into semantic optimisation for your pages.
Follow an SEO Checklist:
Utilize an SEO checklist to ensure you’ve covered all aspects of content optimisation, from keyword research to publishing.
Wait for Core Update Rollout:
If you’re optimising content in response to a core update, wait until the update has fully rolled out before making any drastic changes.
Seek Further SEO Guidance:
Consider booking a free SEO strategy session for personalised advice on increasing traffic, leads, and sales through SEO.
Want to become the Topic Authority in your industry and put your SEO on steroids? Speak to us for more details
Using Chat GPT to understand the exact language, wording and approach to use when creating ads or messages to target a specific high value client:
Prompt 1:
Summarise Carl Jung’s theory on personality types and archetypes for me, listing out the different personalities and archetypes
Prompt 2:
Based on this, write me a 100 word message that I can use to connect with and influence the author of the content below. First, analyse the author’s personality type and archetype in line with Carl Jung’s theory then write a message to connect with them factoring in their personality and archetype:
Prompt 3:
Write for me a series of three LinkedIn messages that I could send Adam to get him to connect with me
Or,
Write for me a series of three Facebook Ads that I could use to get Adam to do business with me
Or,
Write for me a series of three YouTube Video scripts that I could use to engage with Adam
