Why 73% of People Trust ChatGPT More Than Google — And What That Means for Your Business

A recent HubSpot x Statista report found that 73% of AI users now trust ChatGPT’s answers more than Google search results.

That stat should make every business owner stop and think.

If you’re still relying on SEO or paid ads to get found, there’s a growing chance you’re not being seen at all.

Why? Because ChatGPT is quickly becoming the new front door to customer journeys.

The Problem: AI Doesn’t Offer Options. It Offers One Answer.

When someone asks ChatGPT:

  • “Who’s the best family lawyer near me?”
  • “Best accountant for small business?”

…it doesn’t list ten names.
 It gives one.

If your business isn’t showing up, you’re invisible.

The Solution: Teach ChatGPT to Recognise You

Unlike Google, ChatGPT doesn’t crawl websites the same way. It relies on:

✅ Brand mentions
 ✅ Structured authority
 ✅ Verified content patterns

We’ve been testing this for months — and we’ve compiled everything that works into an internal SOP at Disrupta.

Want the SOP?
Contact us now and we’ll send it to you.
 It’s the framework we use to help our clients become the answer when ChatGPT is asked who to trust.

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Bloopers reel

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Clear your Calendar – June is going to be exciting.

There are some great events coming up in June that you’re welcome to join us at.

Nathan has been asked to guest present about our Sales Engine Optimisation to an audience of high-level marketers and business heads at the up-coming Chromozone Network Digital Marketing Summit. Let us know if you’d like to attend and we can arrange priority tickets (and a group lunch/dinner with Nathan and the team) by sending us an email via hello@disrupta.com.au

Then, on the 20th June, Nathan will be on a panel at the Circular Quay Campus of the Sydney Business School (UOW) to discuss the implementation of AI in Marketing.

We hope to see you there!

Give Me Priority Tickets!

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