Disrupta Podcast: Episode #2 – Ash Roy
Productivity Hacks
In this episode, Nathan speaks with Ash Roy from Productive Insights with 5 tips on how to maximise your productivity. These 5 tips you will be able to be applied to both your business and personal lives. Remember to take some notes during this podcast as you don’t want to miss a thing.
If you’d like to know more about Ash Roy, visit his website: https://productiveinsights.com/
Apply For A Digital Marketing Audit
Our Audits are for those who are looking to unlock the maximum potential in their business.
We’ll review your sales goals, dive deep into your current digital marketing activity and show you exactly where the untapped potential is.
Let us show you how to make 2020 your year.
Episode #1 – Matthew Whyatt
Leveraging Sales Objections
It has been a long time coming but everyone at Disrupta is super excited that we have finally launched our new podcast. We love talking about anything to do with digital, marketing, business building and most of all disruption so it made perfect sense to launch a podcast where we can share that with all of our network. We hope that you all get as much value and as much joy from it as we do.
In our first ever episode, Disrupta Founder Nathan Wade talks to Matthew Whyatt. This is not the first time we have spoken to Matthew about how he is changing the world of Business to Business Software and Technology sales but our love for him is still the same. Check out the podcast to hear him explain exactly how to set up your business to deal with sales objections and win the deal every time. Now who doesn’t want to know how to be a better closer?
If you are tired of being frustrated and want to learn how to increase your revenue with predictability, then check out the podcast for all of Matthew’s tips and tricks (along with some insight into Nathan’s killer process). This is one podcast not to be missed!
Nathan caught up with the founder of Sales Results – Matthew Whyatt. For more info on Mathew, check him out at www.matthewwhyatt.com
Matthew helps companies selling B2B software and technology solutions to win more business by doing the opposite of selling.
Apply For A Digital Marketing Audit
Our Audits are for those who are looking to unlock the maximum potential in their business.
We’ll review your sales goals, dive deep into your current digital marketing activity and show you exactly where the untapped potential is.
Let us show you how to make 2020 your year.
Expert Interview: Communicating your way into greater business success – With Lisa Guglielmino – Ep 6
Communicating your way into greater business success
This week Nathan caught up with a new client of ours – Lisa from Innoviant Coaching.
Lisa is a business performance coach who specialises in helping leaders and teams cause profit through productivity. Find out how she recently helped a mid-sized Melbourne accounting practise reduce their client and staff problem escalation by 40% while adding an additional 100k in new revenue in just 6 months!
Lisa offers a Free Strategy Session where she will help you uncover the productivity gaps in your business right now. If you want to maximise your effectiveness and have your team be accountable and effective, take her up on this great free offer.
Free Strategy Session:
How to use Site Audits to Leverage Search Quality
How to use Website Audits to improve search quality:
Given that Google has such a heavy focus on Search quality, auditing the way that we show you in this video can be great for picking up areas and issues that are negatively impacting your user experience and SEO. We recommend doing these kinds of audits at least monthly and it’s also helpful doing one on your highest-ranking competitors to see how you compare.
There are a number of ways that you can do this. I like to use the program SEM Rush combined with Google Search Console.
We set client sites up as projects in SEM Rush with audits scheduled to automatically run.
Here are some of the areas that we like to audit:
SEM Rush:
- Internal links that are broken
- Pages that 404
- Broken internal images
- Internal pages with slow page speed
- Duplicate meta descriptions
Search console:
- HTML Improvements
This is the path that you need to follow – Click on:
“Search Appearance -> HTML Improvements”
- Optimise for mobile usability
This is the path that you need to follow – Click on:
“Mobile Usability” tab under “Search Traffic,”
- Pay attention to your index status
This is the path that you need to follow – Click on:
“Index Status” below “Google Index”
- Fixing crawl errors
This is the path that you need to follow – Click on:
“Crawl Errors”
- Checking that sitemaps are indexed
This is the path that you need to follow – Click on:
“Sitemaps” section of Google Search Console shows you the number of URLs that have been indexed
How to Redesign your website without KILLING your SEO.
TAKE NOTE: Far too often we’re seeing businesses suffer enormous and unnecessary ranking drops due to crucial SEO practices not being followed. Web developers (no matter how smart), just aren’t trained in SEO (it is a completely different speciality).
Brand and UX/UI experts will very easily tell you to make changes to your site that can and will cripple your rankings in an instant. We’ve seen countless well-known brands suffer up to 90% drops in their Organic traffic overnight due to silly errors being made during development and redesign work.
Keeping your site looking fresh and relevant + continually improving UX/UI is obviously important – that is why we have created this week’s video for you.
In this video, we’ll cover the mistakes and wins that we are seeing companies making right now and the actual methods that your team MUST follow. We have even provided the checklist that we have all developers/designers and anyone else involved in a website upgrade use.
Checklist:
The Essential Guidelines for Managing Website Redesigns and Platform Changes
Lightning Fast Page Speed
How to ensure that your website loads lightning fast.
The time it takes for web pages to load is increasingly important in your SEO. In fact, Google state that 53% of mobile visits are abandoned if a website takes 3 seconds or longer to load.
How fast is your site?
Here are our favourite tools to use:
- WebPageTest.org (I like their browser and location option)
- Google page speed insights
- GTmetrix.com
- uptrends.com/tools/website-speed-test (search desktop and mobile separately & by individual device)
To ensure a fast page speed and how to achieve it, we explore these 3 areas:
- Minification
- Caching
- Use a high quality CDN
Bonus tool that was provided to us by Anna Mesbar:
- Down or Not? (Will check if the site is down just for you or everyone else)
