Why Content Marketing is Still King!

While for most people, content on its own is often not a huge generator of leads, it never ceases to amaze me how much better it makes ALL other forms of our marketing perform.

I’m yet to pair content marketing with any other channel and not have it make a noticeable improvement to the results across the board.

So why does content amplify things so well?

In my experience, there are two main stages that people can find themselves in with their content marketing:

  • Nurturing
  • Lead Generation

    • Whether you are in the Nurturing Stage or the Lead Generation Stage is usually just determined by the Quality and Volume of the content you’re producing.

    🌱 Nurturing Stage

    This is the easiest stage to be in. It involves producing just enough quality content so that when potential prospects check you out on social media, they are left convinced you are worth spending money with.

    📈 Lead Generation Stage

    Lead Generation, on the other hand, requires a certain level of mastery over consistency in posting Quality Content.

    Platforms like YouTube require:

  • The right kind of videos
  • Posted every weekday
  • For at least 6 months or more

    • This consistency helps to tickle the algorithm and drive results.

    💡 My Advice:

  • Don’t be overwhelmed by trying to be Gary V.
  • Start small, stay consistent, and build up as posting regularly becomes manageable.

    • ✨ You’ll thank me later as your other marketing will work better.

    🤷‍♂️ Not sure what platform(s) to post on?

    Simply ask your ideal clients where they consume content!

    ⚙️ Our Strategy at Disrupta

    Here’s how we do it:

    🎥 Create Video Content for YouTube.

    ✂️ Use AI to cut it into Reels and Shorts for Instagram.

    📝 Rework transcripts into text-based LinkedIn posts or blogs.

    💌 Use the best bits as email content.

    This way, one great topic can fuel nearly a month’s worth of content.

    🎄 Bonus Tip for Xmas

    Christmas is a GREAT time to get your content seen! 🎁

    While potential clients might not make big buying decisions, many people are:

  • Doom scrolling on their phones 📱
  • Browsing the internet during the holidays 🌐

    • 🎉 So get creating!

     

    /by

    The #3 Most common marketing mistake and, the solution

    /by

    The #1 issue that we’re seeing businesses face with their Web Traffic and Ads right now (and, how to overcome it)!

    /by
    ,

    Disrupta Podcast: Episode #2 – Ash Roy

    Productivity Hacks

    In this episode, Nathan speaks with Ash Roy from Productive Insights with 5 tips on how to maximise your productivity. These 5 tips you will be able to be applied to both your business and personal lives. Remember to take some notes during this podcast as you don’t want to miss a thing.

    If you’d like to know more about Ash Roy, visit his website: https://productiveinsights.com/

     

    Apply For A Digital Marketing Audit

    Our Audits are for those who are looking to unlock the maximum potential in their business.
    We’ll review your sales goals, dive deep into your current digital marketing activity and show you exactly where the untapped potential is.
    Let us show you how to make 2020 your year.

     

     

     

     

    /by
    ,

    Episode #1 – Matthew Whyatt

    Leveraging Sales Objections

     

    It has been a long time coming but everyone at Disrupta is super excited that we have finally launched our new podcast. We love talking about anything to do with digital, marketing, business building and most of all disruption so it made perfect sense to launch a podcast where we can share that with all of our network. We hope that you all get as much value and as much joy from it as we do. 

    In our first ever episode, Disrupta Founder Nathan Wade talks to Matthew Whyatt. This is not the first time we have spoken to Matthew about how he is changing the world of Business to Business Software and Technology sales but our love for him is still the same. Check out the podcast to hear him explain exactly how to set up your business to deal with sales objections and win the deal every time. Now who doesn’t want to know how to be a better closer? 

    If you are tired of being frustrated and want to learn how to increase your revenue with predictability, then check out the podcast for all of Matthew’s tips and tricks (along with some insight into Nathan’s killer process). This is one podcast not to be missed! 

    Nathan caught up with the founder of Sales Results – Matthew Whyatt. For more info on Mathew, check him out at www.matthewwhyatt.com

    Matthew helps companies selling B2B software and technology solutions to win more business by doing the opposite of selling.

     

    Apply For A Digital Marketing Audit

    Our Audits are for those who are looking to unlock the maximum potential in their business.

    We’ll review your sales goals, dive deep into your current digital marketing activity and show you exactly where the untapped potential is.

    Let us show you how to make 2020 your year.

     

     

     

     

    /by
    ,

    Expert Interview: Communicating your way into greater business success – With Lisa Guglielmino – Ep 6

    Communicating your way into greater business success

    This week Nathan caught up with a new client of ours – Lisa from Innoviant Coaching.
    Lisa is a business performance coach who specialises in helping leaders and teams cause profit through productivity. Find out how she recently helped a mid-sized Melbourne accounting practise reduce their client and staff problem escalation by 40% while adding an additional 100k in new revenue in just 6 months!
    Lisa offers a Free Strategy Session where she will help you uncover the productivity gaps in your business right now. If you want to maximise your effectiveness and have your team be accountable and effective, take her up on this great free offer.
    Free Strategy Session:
    Free Strategy Session

     

    /by
    ,

    How to use Site Audits to Leverage Search Quality

    How to use Website Audits to improve search quality:

    Given that Google has such a heavy focus on Search quality, auditing the way that we show you in this video can be great for picking up areas and issues that are negatively impacting your user experience and SEO. We recommend doing these kinds of audits at least monthly and it’s also helpful doing one on your highest-ranking competitors to see how you compare.

    There are a number of ways that you can do this. I like to use the program SEM Rush combined with Google Search Console.

    We set client sites up as projects in SEM Rush with audits scheduled to automatically run.

    Here are some of the areas that we like to audit:

    SEM Rush:

    • Internal links that are broken
    • Pages that 404
    • Broken internal images
    • Internal pages with slow page speed
    • Duplicate meta descriptions

    Search console:

    • HTML Improvements

    This is the path that you need to follow – Click on:
    “Search Appearance -> HTML Improvements”

     

    • Optimise for mobile usability

    This is the path that you need to follow – Click on:

    “Mobile Usability” tab under “Search Traffic,”

     

    • Pay attention to your index status

    This is the path that you need to follow – Click on:

    “Index Status” below “Google Index”

     

    • Fixing crawl errors

    This is the path that you need to follow – Click on:

    “Crawl Errors”

     

    • Checking that sitemaps are indexed

    This is the path that you need to follow – Click on:

    “Sitemaps” section of Google Search Console shows you the number of URLs that have been indexed

     

    /by
    ,

    How to Redesign your website without KILLING your SEO.

    TAKE NOTE: Far too often we’re seeing businesses suffer enormous and unnecessary ranking drops due to crucial SEO practices not being followed. Web developers (no matter how smart), just aren’t trained in SEO (it is a completely different speciality).

    Brand and UX/UI experts will very easily tell you to make changes to your site that can and will cripple your rankings in an instant. We’ve seen countless well-known brands suffer up to 90% drops in their Organic traffic overnight due to silly errors being made during development and redesign work.

    Keeping your site looking fresh and relevant + continually improving UX/UI is obviously important – that is why we have created this week’s video for you.

    In this video, we’ll cover the mistakes and wins that we are seeing companies making right now and the actual methods that your team MUST follow. We have even provided the checklist that we have all developers/designers and anyone else involved in a website upgrade use.

    Checklist:
    The Essential Guidelines for Managing Website Redesigns and Platform Changes

    /by
    ,

    Lightning Fast Page Speed

    How to ensure that your website loads lightning fast.

    The time it takes for web pages to load is increasingly important in your SEO. In fact, Google state that 53% of mobile visits are abandoned if a website takes 3 seconds or longer to load.

    How fast is your site? 

    Here are our favourite tools to use:

    To ensure a fast page speed and how to achieve it, we explore these 3 areas:

    • Minification
    • Caching
    • Use a high quality CDN

    Bonus tool that was provided to us by Anna Mesbar:

    • Down or Not? (Will check if the site is down just for you or everyone else)
    /by